The SEOptimer Blog - Ruben Rogers

25 Jul

What is Link Farming & Should You Participate?

Link farming is a controversial link building practice that Google does not approve of. Link farms are websites created solely for the purpose of buying and selling links. These sites do not share...

11 Jul

How to Fire a Client (with Sample Script)

Having a lot of clients at your agency is amazing, it reflects your ability to deliver effective business results for your clients and showcases your organization’s efficiency. However, not all

13 Jun

8 Big Google Updates From the Past Year (With Advice From Marketers)

In a world where a lot can happen in a year’s time, SEO professionals and marketers need to constantly be aware of the latest changes in Google and the world of search engine optimization. Some

30 May

How to Create the Perfect Content Brief [Free Template]

Content marketing is one of the pillars of search engine marketing. However, producing content on a regular basis takes proper planning and management. Since agencies with multiple clients tend

9 May

Marketing Agency Structure: The Best Types (with Feedback from 5 Agencies)

The history of the term ‘agency’ can be traced back to the 19th century when Volney B. Palmer opened the first agency in the US. He referred to his business as an ‘agent’ and operated essentiall...

18 Apr

SEO SOP: The Key to Scaling Your Organic Traffic & Blog Rankings

Developing an SEO SOP (Standard Operating Procedure) is crucial if you want to scale your website’s organic traffic and rankings. Companies implement and follow standard operating procedures to

28 Mar

How to Find a Good SEO Consultant

Finding a good SEO consultant for your business can significantly increase leads, traffic, and sales revenue. However, with so many SEO freelancers and digital agencies offering these services n...

31 Jan

SEO for Tech Companies: 5 Examples of Killer Strategies

SEO is vital for businesses in all industries, including tech companies. However, SEO for tech companies is especially difficult to perfect, since the level of competition is so fierce in the tech in...

3 Jan

10 Best SEO Agencies for SaaS [Updated]

SaaS businesses are unique to other types of businesses in that they require specialized skills to grow and scale. SaaS businesses require a unique approach to SEO since this is oftentimes the highes...

20 Dec

8 Powerful SEO Tips for Schools

A school’s website is one of its most important marketing tools. However, having a website is of very little use if no one can find it. When prospective parents are using Google or any other sea...