The SEOptimer Blog - Ruben Rogers

26 Oct

Website Breadcrumbs - What Are They? + Best Practices

Most of us have heard the folktale, Hansel and Gretel. Lost in the forest, the children use pieces of breadcrumb to mark their path back home. In web design, “breadcrumbs,” refers to a path - or brea...

5 Oct

SEO & SEM: What are the Differences? How Can They Work Together?

SEO and SEM are crucial components of your digital marketing strategy. Though they both relate to using search engines to drive customers to your site, they each focus on different components.

14 Sep

CPC (Cost-Per-Click): What is It and How Do You Optimize It?

What is CPC, and how can it help your business grow? Understanding CPC marketing and integrating it into your strategy is crucial for your online advertising plan. To help you understand CPC meaning

15 Jul

Client Reporting: 8 Key Principles to Remember

Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one im...

1 Jun

6 Elements of an Effective Content Production Process

Content production is the cornerstone of a solid online marketing strategy. As the saying goes, “content is king,” and without engaging, valuable content, new visitors will bounce off your site

28 Jul

Digital Marketing Audit Template for Agencies and Marketers [Updated]

What is a Digital Marketing Audit? A digital marketing audit is an assessment of a brand’s online marketing efforts. It mostly evaluates the execution and results rather than describing strategy

19 May

Starting a Marketing Agency? Tips from Successful Founders on How to Do It

Starting a marketing agency is one of the most rewarding and exciting business ventures you can embark on. But it's also highly competitive. According to Clutch.co, there are over 20,000 digital

25 Oct

How to Update Title and Meta Description in Shopify

You’ve worked on how to optimize your title tag and followed our best practices. If you haven’t read our guide you can find it here: What is title tag What is meta description There are lot

24 Oct

SEO Content Length: How Long Should a Blog Be?

What is the best content length for blogs and SEO? While there’s no concrete answer to this question, the evidence strongly suggests that longer content has a higher likelihood of ranking compared to...

11 Sep

Client Onboarding Process: Steps & Tips to Build Lifelong Relationships

The client onboarding process is an increasingly important part of the sales and marketing funnel. Not only are you introducing a new client to your team, but you’re also introducing your team...